Book Description About the Author Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, Fast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association’s (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs. He is a Founding Partner of OtioLabs, Co-Founder of addyinvest.com and NocNoc, and serves on the boards of Terramera, SPUD.ca, LlamaZOO, Synthiam and the Richmond Hospital Foundation as well as numerous advisory boards. He has been a Young Presidents Organization member since 2004 and contributes time as a founding Fellow on the Creative Destruction Lab. Read more Customers Review: The book was interesting and thought provoking. But having said that I felt like I was reading Kafka’s The Trial as I waited and waited for the author’s assessment of where we go from here.So we know that technology has created a deflationary environment; that all current growth is based on massive debt; and, that there are only a few ways out of the situation. While appreciating that the author does not have a crystal ball I would have liked to read his best guess(es) as to how the situation plays out over the next five, ten or twenty years, and how one should be positioned to best protect from the likely economic chaos.
The Price of Tomorrow is a must read for anyone interested in our collective future. A thought provoking look at the impact of exponential growth in technology on our outdated economic systems. Jeff Booth explains complicated issues in a way that is both informative and easy to understand. He pulls together seemingly unrelated trends in today’s world and shows how they are inter-related and how they may impact our future.The Price of Tomorrow is a warning and a call to action. Yet, Jeff leaves the reader with the possibility of a bright, abundant future provided that we are able to adapt to the changes that technology will bring. My hope is that this book starts a global conversation that will put us on the path to that abundant future.
This book is a great synopsis of our current world technological situation and how we arrived at this time and place. It is a quick read, setting the stage for the question “Now What?” I gained a very clear picture of how it is really the accessible storage of knowledge that is driving our development as a species. It would be such a pity to lose all we have gained so quickly, but that could happen if we do not take action to preserve our planet and environment.
I loved this book. In between running a startup and chasing a toddler, it can take me a bit of time to get through books. Not this one. Jeff Booth does an amazing job of weaving together many complex topics across an ever-accelerating technological landscape and their ultimate economic impact. He delivers tough truths about our current economic situation and the far reaching implications of our actions to date. He is contrarian in his views, and perhaps that is the most compelling reason that everyone should be paying attention — at the end of the day it is easier for sheep to follow one another off a cliff than to break from the pack to take an unknown but promising new direction.
Whether you consider yourself a global economist or not this is a must read for anyone. Jeff is able to bridge the chasm of all types of people and their varying mindsets and opinions. Leave your bias at the door as you dive into the future and the unwanted impacts to this world if we don’t embrace it in the right direction.
The U.N. FAO predicts that world population will actually begin to decline by 2100. If true, the economics of consumption as we know them today will be rewritten. . Jeff does a very nice job of practically assessing the situation and providing a path forward for the future. His analysis was deep and thoughtful and I found that I could not put the book down until I finished it.
My long plane journey home was eased and invigorated by the opportunity to delve deep and finish @priceoftomorrow. Devoured it. Radical, creative and ultimately positive about our shared future. Love the way @jeffbooth pulls together so many classic and recent economic, psychology and philosophy learnings then adds his own unique business insights. Highly recommend.
I’m on my second read of this impactful book. It’s a compulsively good read. There’s a lot to process and it makes your head spin thinking about the implications. The book grapples with the proverbial white elephant in the room – is our current global economic system, fuelled by cheap money and propped up by crony capitalism, sustainable? Do we dare ask the question given how many of us are its direct beneficiaries? Maybe we’re fast approaching a point where we won’t be given a choice. We can see the fissures growing in places like Santiago, Hong Kong, London, New York and Seoul. Cairo, Tripoli, Tehran, too. The logic presented in the book is unimpeachable. The author’s prescription, if I’m reading it right, is unsettling. But it’s not without precedent. Think Solon of Athens circa 6th century BC and Henri IV of France (and his collaborator-in-chief, Sully), the story of the American railroad expansions of the 19th century and the many defaults that punctuate it. Argentina in 2001 is a more recent example. This is a timely and welcome book written by one of Canada’s great entrepreneurs. Jeff’s started a conversation and it may be time we all have one, too. |
21 reviews