  | Book Details Title: Authenticity: Building a Brand in an Insincere Age |
Book DescriptionReview “I’ve seen people with good ideas fail because they can’t tell a good story. This book will help you sharpen the way you think about and pitch your products or services. Authenticity saves you from the biggest traps and gives you memorable ideas on how to position your brand.” (Hans Tung, Managing Partner, GGV Capital, 7-time Forbes Midas Lister (#7 in 2019))”There are so many books and articles out there about branding, you can easily suffer from paralysis by analysis. Thankfully, Authenticity goes right to the core of branding―the perception of a brand’s mission and credibility. It will positively impact your business, and you as well.” (Stephen Smith, President, Persuasive Creative Advertising Adjunct Professor, Loyola Chicago Graduate School of Business)”Most business books function best as sleeping pills. Not Authenticity. The examples and anecdotes the authors provide are actually entertaining.” (Christopher Miller, Author of American Cornball, The Cardboard Universe, and Sudden Noises from Inanimate Objects)”This is an entertaining book. More importantly, it’s a necessary book. Business, marketing―the entire culture―needs the lessons and wisdom contained in these pages.” (Sven Kahler, Chief Creative Officer, Kreisvier Communications, Basel, Switzerland) Read more About the Author Mark Toft, chief strategy officer and cofounder of the Narrator Group, was lead digital writer for the Staples Easy Button.Jay Sunny, chief creative officer and cofounder of the Narrator Group, spent seven years as an art director at the two top advertising agencies in Switzerland.Rich Taylor, senior vice president of the Narrator Group, is a marketing and sales leader with experience in planning, developing and implementing successful marketing campaigns. Read more Customers Review: I found this book very informative, educational and entertaining. It gave me a whole new outlook on how I view a commercial, I wish I could’ve had this book when I was running my business. A must for every business owner whether you advertise or not.Five stars all the way!
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2 reviews