Book Description Review “Bhargava offers clear and straightforward prose, and his engaging, well-spaced graphic elements make the text more interactive. A consistently engrossing guide to trend forecasting.” (Kirkus Reviews) Read more Review Wall Street Journal BestsellerWinner: Axiom Award Silver Medal (Business Theory) Winner: Eric Hoffer Business Book of the Year Finalist: Leonard L. Berry Marketing Book Award“Non-Obvious is a sharp, articulate and immediately useful book about one of my favorite topics: the future.”DANIEL H PINK, Author of Drive“One of those rare books that delivers … a great read!”CHARLES DUHIGG, Author of Power of Habit“If you believe in a lifetime of learning, read this book!”JONATHAN BECHER, Former Chief Marketing Officer, SAP“Insightful, thought provoking and illuminating!” SHIV SINGH, Author of Savvy“Trends that will shape your business and decision making.” SALLY HOGSHEAD, Author of How To Fascinate“It gets better every year!” RYAN HOLIDAY, Author of Stillness Is The Key “A powerful argument for how curation can change your organization.” SREE SREENIVASAN, Former Chief Digital Officer of New York City “A goldmine of ideas and trends!” GUY KAWASAKI, Author of The Art of the Start “Well written … a joy to read!” ANN HANDLEY, Author of Everybody Writes and Founder of MarketingProfs Read more About the Author Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University. Read more Customers Review: loved this trend guide for making me think beyond the usual easy tips, tricks and tactics of sales and marketing.This is an insightful, well researched book into trends that we are part of. Funny how our awareness is under the surface and its books like this that brings about a lot of AHA moments.These days, it takes just a bit of special knowledge to stay ahead of competition in the workplace and business.This is a great read for executives, business owners or anyone interested in society and how it shapes our life.Highly recommend it.
I’ve had a strong interest in the future for many years. I’ve read many books on the subject and they’ve given me the ability to see around corners. In my reading on the subject, I had never heard of Rohit Bhargava. But in 2018, I stumbled across Non-Obvious 2018 Trends. I bought the book and devoured it. Later in the year, I pre-ordered Non-Obvious 2019 and devoured it as well. And on August 19, 2019, I pre-ordered Non-Obvious Megatrends. I couldn’t wait for the arrival of Rohit’s latest book. A few weeks ago, I was invited to join the launch team for this new book. I signed up immediately, and received a digital draft version. Immediately I started reading my new treasure and I have found Non-Obvious Megatrends to be absolutely terrific! Rohit and his team have done a great job with this latest book. In this book, you’ll learn: • How Rohit and his team identify non-Obvious Trends • The nine Non-Obvious Trends Rohit and his team identified and describe in this book • How you can apply these techniques to your work • The Non-Obvious Trends from 2011 to the presentMy one disappointment is that this is scheduled to be the last book in the series. But I am not worried. I am confident that a new series will be announced soon and there will be a non-obvious but amazing sequel to this outstanding series. Until then, get and READ Non-obvious Megatrends, and if you are so moved, get copies of Non-Obvious 2018 Trends and Non-Obvious 2019 trends and READ them, as well. You will not be disappointed.
“Most experts have highly guarded proprietary methods that force you to buy the expertise. Like the Wizard of Oz, they hide behind the curtain. Other than having to buy his book, Rohit opens the curtain, invites you in and shows you how to pull the levers. And, he tells you all of this in an entertaining manner! In his latest book, Rohit tells you how to do what he does and provides great insights into emerging trends. The book contains numerous ‘how to’ exercises to help you build your skills and use the insights.I highly recommend buying this book for anyone. It also would be great to use in a team setting to discuss the implications for the organization.”
Though this is the first book I’ve read of Bhargava after hearing him speak for the National Society of Leadership & Success, it certainly isn’t going to be my last. Love that he splits the book into three sections: teaching us how to master the art of non-obvious thinking, then sharing his trends for 2020, and finally reflecting back on past trends to see how those trends have evolved. The first section alone is worth reading as he lists actionable steps on how to nourish and sustain your curiosity. Surprised to hear this is the last of its series, but hopeful that more people will be on their journey of growth mindset with the help of his books.
Want to know what’s next and where it’s coming from? In his next book, Non Obvious Megatrends Barhava takes trend forcasting to the next level and shows us what we can expect around the bend. As a future fan, these kinds of books normally fall flat for me but the Non Obvious series does a brilliant job of not just clearly articulating up and coming trends but also showing reader how they too can learn to identify similar futures by following Rohit’s easy to use methodology. Great read for anyone who is passionate about science, facts and the future! And this book makes a great book for those interested in tracking trends of concern independently or teaching critical thinking inside a well structured methodology!
Be The Trend, what I love most about this book is it is more than just a trend spotter, it is also movement. Rohit Bhargava a trend in his own right, with 10 years under his belt as a curator of ideas, culture and technology.I feel fortunate that I crossed path with Rohit speaking at an event industry conference in 2019 which allowed me to join his movement.Much different than most trend books Rohit trains you how to curate and identify trends. He also helps distinguish the difference between a trend and fad.One interesting aspect of this book is Rohit also reviews his past trends. Most trend projectors rarely review there success. Rohit provides a transparent review of his past predictions. It’s clear no one can predict the future, but we can engage it.Be trend.
I hadn’t heard of Rohit Bhargava before now, which is too bad because after reading through the first fewchapters of the book I’m fascinated by his concepts. The haystack method gave me an easy to understandexplanation of how he processes information from a wide variety of sources and then looks for the patternsthat others may miss or simply ignore. And chapter 3, with its case studies, give an even stronger explanationby example.My favorite section is the one compiling past trends into megatrends though. Each section takes time to read through and, for me, to then sit back and decide where I agree or disagree with the author. But it gives me the clearest understanding of how the process works.Strongly recommend for anyone interested in business, people, or economics. |
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