  | Book Details Title: Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise |
Book DescriptionReview “David Newman has created an invaluable step-by-step guide for every CEO, executive, and entrepreneur who wants higher visibility, greater influence and more business. Reading this book will help you build your personal brand, your company brand, and your bank account.”– Dorie Clark, author of Entrepreneurial You and Stand Out and adjunct professor, Duke University’s Fuqua School of Business”Do It! Speaking is the missing instruction manual to build a thriving speaking business around your expertise. If you have something to say or something to sell, David shows you exactly how to increase your impact and income.”–Brian Tracy, Hall of Fame Speaker and New York Times Bestselling Author of Eat That Frog and The Science of Influence”This book is full of ideas to establish yourself as a successful speaker or grow your personal and leadership brand through speaking. David’s advice is real-world and spot-on. Success sidebars from other successful speakers are a bonus. Put into practice what David teaches if you want to lead smarter, sell more, and win bigger.”–Mark Sanborn, CSP, Hall of Fame Speaker, and Author of The Intention Imperative”Do It! Speaking is the CEO’s handbook to speaking success. Nothing is left out, and nothing is assumed. This is the A-to-Z reference for how to dominate as a CEO who speaks.”–Scott Jordan, CEO of SCOTTeVEST, Keynote Speaker, and Author of Pocket Man”Your ability to influence, engage, and command an audience is a learned skill. So is marketing, positioning, and packaging yourself and your team as experts who speak professionally. David Newman teaches you the marketing and sales secrets of paid professional speakers to help you maximize your impact and become a thought leader.”– Allison Shapira, CEO of Global Public Speaking, author of Speak with Impact, and adjunct lecturer, Harvard Kennedy School Read more From the Inside Flap Do It! Speaking reveals the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself. This book is the definitive guide on how to:Develop your speaking-driven revenue streamsQuickly commercialize your knowledge in today’s economyBolster your visibility, credibility, and bank accountUse speaking to sell more of your products, services, and ideasBecome a better messenger of your company’s mission and dominate your marketplace Read more From the Back Cover Praise for Do It! Speaking“This is the expert book the experts are reading! Few people have their pulse on the speaking industry better than David Newman, and he shares it all in Do It! Speaking. It’s money-making idea after money-making idea in every single chapter.”–Mark Hunter, CSP, Author of High Profit Selling and High Profit Prospecting”David Newman’s Do It! Speaking is a miracle. In brief compelling chapters, without any fat, he walks you step-by-step through the creation of a speaking business that’s smart and lucrative. Whether you’re a beginner, seasoned CEO, or a Hall of Fame Speaker, this book is a must.”–Mark Levy, Founder of Levy Innovation LLC and Creator of Your Big Sexy Idea®”Do It! Speaking should be ‘WHAT THE HECK ARE YOU WAITING FOR?!!’ If you are serious about professional speaking, then David Newman is the pro’s pro!”–Jeffrey Hayzlett, Prime-time TV and Podcast Host, Hall of Fame Speaker, and Chairman of the C-Suite Network”Do It! Speaking is the purposeful, positive blueprint to reach your next level of success using the power of speaking.”–Marshall Goldsmith, #1 New York Times Bestselling Author of Triggers, MOJO, and What Got You Here Won’t Get You There”In this practical and rousing book, David Newman shows you how to take your speaking to the next level, along with your influence and success. If you want a bucket full of great takeaways to grow your business, just DO IT and buy this book!”–Tim Sanders, New York Times Bestselling Author of Love Is the Killer App and Dealstorming”The speaking business is tough. But if you’re looking to gain more mindshare and market share for yourself, your company, or your brand, there’s no more effective medium than speaking. And David Newman is an incredibly effective guide to help you chart your course. Do It! Speaking gives you the step-by-step process to get up, get speaking, and get results.”–Libby Gill, Author of The Hope-Driven Leader and Capture the Mindshare and the Market Share Will Follow”I had trouble reading this book. I kept stopping to make notes for immediate improvement in my speaking business. David Newman has written the most comprehensive book I have ever read on how to build, grow, and sustain a profitable speaking career.”–Barry Banther, CMC, CSP, and 2020-2021 President, National Speakers Association”When it comes to giving expert advice to experts, including speakers, authors, and consultants, David Newman is on the leading edge in the marketing category. After twenty-plus years in the expert industry myself, including working closely with the greats like Tony Robbins and Chet Holmes, the true strategy stars stand out — and David is one of them.”–Stacey Hylen, The Business Optimizer Coach”Do It! Speaking is your no-BS, real-deal guide to help you build your platform, expand your impact, and add a high-fee speaking profit center to your business right now.”–Joel Block, CSP, MBA, Founder of Bullseye Capital, and Author of Stop Hustling Gigs and Start Building a Business”David Newman is a marketing ninja! Do It! Speaking contains sage wisdom, brilliant insights, and countless tips that will show you how to bring in more business. Get it.”–Randy Gage, Hall of Fame Speaker and Author of the New York Times bestsellers Risky Is the New Safe and Mad Genius”The most useful book ever written on the actual BUSINESS of speaking. If you want to get paid to speak, the value of this book is impossible to measure. An absolute must-read!”–Jay Baer, CSP, Hall of Fame Speaker, Founder of Convince & Convert, and Coauthor of Talk Triggers”One of the fastest paths to distinction is to position yourself as an industry expert. And the top experts in any industry get paid to speak. David has written the go-to book for anyone who wants to monetize their speaking, build a following, and advance their career.”–Scott McKain, CSP, Hall of Fame Speaker, and Author of Create Distinction and Iconic”This is the book I wish I had twenty years ago when I started speaking. And I know this will continue to be a valuable asset for the next twenty years of my career. David gives you the exact methodology, training, and tools to win more business, whether you’ve just started speaking or you’re a seasoned pro.”–Stephen Shapiro, CSP, Hall of Fame Speaker, and Author of Best Practices Are Stupid”The reason I was inducted into the Speaker Hall of Fame is that mentors like David Newman shared their massive wisdom and expertise. This book would have cut years off my learning curve because building a sustainable speaking business is tough. Do It! Speaking is filled with what David’s paying clients value most–immediately actionable guidance to help you thrive as a speaking-driven expert.”–LeAnn Thieman, CSP, Hall of Fame Speaker, and New York Times Bestselling Author of Chicken Soup for the Nurse’s Soul”Do It! Speaking is the ultimate no-nonsense guide that reveals exactly what to do to build a successful personal brand business. The combination of David’s own expertise and his experience gained through the thousands he has helped make the advice in this book some of the most ‘real’ I have ever come across. Intrigued about building a successful speaking business? This is the ‘exactly-how-to’ bible that you’ll refer to over and over again to make that happen.”–Phil M. Jones, CSP International Keynote Speaker and Author of the Exactly Book Series”Required reading for every speaker and every leader. Do It! Speaking is part marketing, part sales, and part high-energy wake-up call to help you achieve your leadership and sales potential.”–Brian Smith, Founder of UGG Australia and Author of The Birth of a Brand”David Newman has done it again! Do It! Speaking is filled with solid content, actionable ideas, and profitable advice. I’ve been in the speaking business for almost thirty years–and when David speaks, I listen. He’ll help you expand your influence and fatten your wallet on every page of this great book. So what are you waiting for? Buy it already!”–Karyn Buxman, CSP, Neurohumorist, Hall of Fame Speaker, and Author of Funny Means Money”Do you want to become a more influential executive and more successful entrepreneur? You need Do It! Speaking. This is perfect for leaders who want to connect with their prospects, customers, teams, and key audiences. Dog-ear and highlight this book, because David lays out everything you need to grow your business with speaking.”–Mary Kelly, Ph.D., CSP, Commander (US Navy Retired), and Author of 15 Ways to Grow Your Business in Every Economy Read more About the Author DAVID NEWMAN, CSP, is a nationally acclaimed marketing expert who works with C-suite leaders, executives, and entrepreneurs who want to unleash the power of speaking as the ultimate marketing strategy, personal brand builder, and 1-to-many sales platform. He’s the creator of the Speaker Profit Formula® seminar and mentoring program. David has worked with over 800 executives and entrepreneurs to monetize their message; his clients and audiences include 44 of the Fortune 500, including IBM, Microsoft, Oracle, QVC, Merrill Lynch, and American Express. David hosts The Speaking Show, the #1 podcast on the business of speaking. David’s previous book, Do It! Marketing, is an international bestseller and has been translated into six languages. Read more Customers Review: Wow! David’s book is packed with 77 ideas (many you can implement TODAY) to improve your business and get more results from speaking, regardless whether you’re starting out or a seasoned pro.I don’t speak as regularly as I used to, and this book is a powerful reminder that I need to focus on using speaking (in its many forms) to grow my consulting business (helping clients get 6 figure buyers and building a million dollar pipeline).Some of my favorites ideas from the book:* Idea #2 – Define your strategy in 4 questions* Idea #4 – Define your target market in 4 questions* Idea #7 – The biggest marketing mistake speakers make* Idea #14 – The 3 types of speakers* Idea #20 – Be careful how you label your services (I was making this mistake and am correcting it ASAP)* Idea #30 – The only 3 problems you solve* Idea #52 – Context of value and contract of scaleThe book is filled with clever quotes including:* “You don’t want broke people to love you. You want check-writing entities to love you.” (This is similar to my quote, which is, “Don’t sell Ferraris to broke people.”)* “There’s a difference between an audience and a market.”* “Some clients are broke. Don’t go broke with them.”It also contains mini-lessons from over a dozen thought leaders on* How to move an opportunity forward* How to get multiple opportunities from a single speaking gig* The 7 building blocks of executive speaking successThis book has wisdom and techniques that are valuable than many courses that sell for $500 or more. | |
84 reviews